Quarter Media

Quarter Media was formed in 2008, specialized in Multicultural Marketing, assisting clients to market their products and services to the Chinese communities in Australia and Overseas. Our services range from magazine publishing, custom publishing, website, translation, design, consultation and digital marketing.

Why choose us? Learn more.
Learn more about our products
Seize the opportunities.

Australia’s first and only property focus website in the Chinese language that allows real estate agents or vendors to post their property for sale free of charge. Property Chinese has a unique feature that you can post your listing in English and it will appear in Chinese. The process is simple to use and allows users to manage their listings 24/7.

Learn more about the propertychinese >
Forward Thinking.

The Chinese Investor – Australia’s only investment magazine published monthly in the Chinese language. The magazine is designed to target the fast growing affluent Chinese community living in Australia.

Read the Chinese Investor Sample >
Promote your businesses.

Australia’s first and only business focus website in the Chinese language, targeting the fast growing Chinese business community in Australia as well as overseas Chinese looking to invest in Australia.

Learn more about the Business Chinese >
Why is Chinese marketing important in Australia?
Facts and data
  • According to the ABS census data, in 2011, the Chinese community’s population reached approximately 865,000 Australia-wide, which was around 4% of the total population.
  • The large scale of immigration, especially the affluent people’s immigration which is facilitated by the Significant Investor Visa scheme, is expected to increase the significance of the Chinese community.
  • The Chinese government encourages outbound direct investments, meanwhile, the Australian government approved investments from China which were worth around $16 billion in one year.
The importance of Chinese marketing
  • With Chinese marketing, you are able to reach out to the large and populous Chinese community directly, gaining their attention and trust.
  • When the topic is ethnic specific, such as Chinese festivities, marketing in Chinese will be several times more effective than marketing in English.
  • Chinese marketing assists you to introduce the Australian market to the investors from China, and help them to start their investments.
  • In the other areas, such as property transactions, to attract Chinese clients, you need to use Chinese culture elements, which means it’s best to do marketing in Chinese.
Why choose a partnership with Quarter Media?
  • The name of Quarter Media originates from the fact Chinese people and people of Chinese descent comprise a quarter of the world’s population.
  • The name shows that we are dedicated to communicating and marketing to the Chinese community, and reflects that we own the expertise and experience in assisting people and businesses to connect across cultural difference.
  • We have a range of multi-media products, which form a comprehensive platform on which our clients could market their products and services effectively and efficiently.
  • Our magazine, The Chinese Investor, is subscribed by a lot of Chinese readers, most of which have High Net Worth backgrounds. Through advertising in our magazine, your products and services are directly exposed to the Chinese professionals who have needs in these areas.
  • The Business Chinese website is a website that provides a broad range of business information, especially those associated with China and Australia. Like the magazine, it is targeted towards the High Net Worth people.
  • On the Property Chinese website, you are able to publish property listings in English and get them translated to Chinese website contents automatically. This convenient feature allows you to connect to the Chinese property clients and agents anytime. Most importantly, it’s totally free to use this creative platform.
  • We employ the most popular and most efficient marketing tools, such as Weibo and WeChat, to maximise the efficiency of your marketing efforts.
What can Quarter Media offer you?
  • Genuine multi-media resources - The Chinese Investor magazine, Business Chinese website and Property Chinese website are our prime media products. We also employ the leading marketing tools (e.g. Weibo, WeChat, etc.). With them, we are able to build a diversified multi-media platform which serves our clients more effectively and efficiently.
  • Cost-effective partnership - Quarter Media aims to create value altogether with you. Our platforms and tools are designed to help you reduce your costs while obtaining desired results. Notably, it’s totally free for you to publish property information on our Property Chinese website.
  • More abundant opportunities - we have maintained cooperation with a broad range of local businesses for a long time. Therefore, if you choose to cooperate with us, you also get the opportunity to cooperate with our existing partners. In this way, you will expand your business network vastly and swiftly as we do.

Address: Suite 1003 Level 10 22 Market Street Sydney NSW 2000

Phone: (61) 02 9290 1199

Fax: (02) 8076 3166

E-mail: info@quartermedia.com.au