BUPA, one of the world’s largest insurance companies, with household brands such as MBF in Australia is one of the most trusted health insurance companies worldwide. Recognizing the demand for specific insurance products tailored for international students, BUPA has developed a great product specifically for international students in Australia.

BUPA has discussed with Quarter Media about its objectives and requirements and wish to use Quarter Media’s expertise and experiences in reaching out to international students in Australia.

The initial project will comprise development of a multilingual website introducing BUPA’s insurance products to students, as well as specific articles about BUPA and its products; as well as promoting the corporate identity to the fast growing Chinese communities in Australia.

Quarter Media will also arrange other activities such as mailout and Chinese language flyer design as part of this campaign.

Due to the success of our Asia Business Connection (ABC) Business Magazine, Quarter Media has decided to change publication from quarterly magazine into bi-monthly magazine from 2010. Our advertisers have also reacted positively to this development and will support us. Since our launch, ABC is becoming a major business magazine for Australian Chinese communities, they have used our magazine as an important source for both business and financial information. From 2010, our issues will also cover more areas including real estate investments, funds investments and also international business opportunities.