http://quartermedia.com.au/blog Just another WordPress weblog Tue, 23 Feb 2010 07:11:55 +0000 http://backend.userland.com/rss092 en Some tricks to use to find Chinese Investors While many companies are now looking at Chinese investors as potential investors; they can also be the most difficult investors to reach because of the language and cultural barriers; here are some little tricks that could assist you in reaching them. We have ... http://quartermedia.com.au/blog/some-tricks-to-use-to-find-chinese-investors.html BUPA, one of the world's largest insurance companies, with household brands such as MBF in Australia is one of the most trusted health insurance companies worldwide. Recognizing the demand for specific insurance products tailored for international students, BUPA has developed a great product specifically for international students in Australia. BUPA ... http://quartermedia.com.au/blog/bupa-chooses-quarter-media.html Due to the success of our Asia Business Connection (ABC) Business Magazine, Quarter Media has decided to change publication from quarterly magazine into bi-monthly magazine from 2010. Our advertisers have also reacted positively to this development and will support us. Since our launch, ABC is becoming a major business magazine ... http://quartermedia.com.au/blog/asia-business-connection-from-quarterly-to-bi-monthly.html Since the mid 1990s, we have seen a rapid increase of "Mainland Chinese" arriving into Australia, initially they were mostly overseas students, soon, they also arrived under reunion visa, working visa and various types of business and investment visas. The actual number of mainland Chinese living in Australia is unknown ... http://quartermedia.com.au/blog/multicultural-marketing-chinese-communities-in-australia-part-2.html Multicultural Marketing Briefing: Different Chinese Communities in Australia. It is often a big surprise when we tell our clients that there are more than 100 dialects accounted for in China, the actual number can be much more than that, with some linguistic experts predict more than 300 dialects are used ... http://quartermedia.com.au/blog/multicultura-marketing-briefing-different-chinese-communities-in-australia.html Multicultural Marketing Strategy We often get asked by our clients the difference between Simplified and Traditional Chinese - in fact, many advertisers are confused and call them the difference between Mandarin and Cantonese. This is a common misconception and is a common "Multicultural Marketing Mistake" as we often call it. First ... http://quartermedia.com.au/blog/multicultural-marketing-tip-simplified-or-traditional-chinese.html Multicultural Marketing is the latest trend in the global marketing industry - and in many cases, it is almost treated as a mainstream advertising and marketing activity for many industries. Australia's population and demographics has changed completely in the past 20 years, and we are now truly one of the ... http://quartermedia.com.au/blog/multicultural-marketing-more-than-just-advertising.html About the Client: Hallmark Business is a leading business broker specializes in helping corporate clients to sell their businesses. Requirements: Hallmark Business has identified Asian migrants as an important market for business transactions – especially the business migrants who are required to establish or invest in an established business. Additionally, promoting ... http://quartermedia.com.au/blog/multicultural-marketing-case-study-hallmark-businesses.html About the Client: Axis Forex is a leading FX Trading provider, providing investors with a diverse range of financial & investment management services. Requirements: The principals of Axis Forex are experienced FX investment professionals and wish to expand their client base further to include more Asian investors, they are interested ... http://quartermedia.com.au/blog/multicultural-marketing-case-study-axis-forex.html Recent statistics has shown that Chinese is now the largest ethnic community in Australia, overtaking Italian as the largest ethnic community since 2007, the survey has also shown that Chinese is now the 2nd most used language in Australia, just after English. There is approximate 1 million Australian Chinese living ... http://quartermedia.com.au/blog/multicultural-marketing-case-study-%e2%80%93-reaching-out-o-chinese-investors-in-australia.html