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Investor Marketing Case Study: ResearchWhitepaper

About the Client: ResearchWhitepaper (http://researchwhitepaper.com) is an e-portal developed specifically providing research and capital raising related reports and venture capital providers guides.

The Requirement: The portal was created on the basis that increasing number of companies are seeking to raise capital from international capital providers including Venture Capital, Private Equity and other investment funds, also they are increasingly looking to find investors in China, other parts of Asia and Middle East.

Our Services: Multiple marketing activities have been planned and implemented:

• E-commerce Site: Developing a new website for http://researchwhitepaper.com incorporating ZenCart System as well as providing Chinese support function to ensure the website is also viewable in Chinese.

• Web Marketing Plans: We have developed an extensive web marketing plan for each of the report, and each of the regions – initially starting off in Australia, and then expanded into North America and Asia. Because of our web marketing tactics, ResearchWhitePaper now generates 90% of revenues outside Australia.

• Social Networking Web Marketing: We also see Social Networking Web Marketing forming a very strong part of our marketing strategy – after months of testing; it now generates significant leads especially from LinkedIn and Xing.

• Asian Web Marketing: As a next step – ResearcWhitePaper will be launched into Asian markets to promote its Capital Providers Guide and will be targeted at Asian companies seeking to raise capital from offshore venture capital firms. A number of Asian Web Marketing strategies have been planned – including Financial Blog Marketing and Directory Listings and Target Industry Marketing has been planned, starting off with Real Estate and CleanTech Industries.

• Articles Marketing: Article Marketing is part of integral marketing strategy – we have been providing ResearchWhitePaper with keyword friendly articles both in English and Chinese to build up its search engine credibility and ranking, to ensure its search engine ranking is improved constantly.