QUARTER MEDIA
- Quarter Media is a full service provider which specialise in marketing, advertising and publishing. We can offer management and administrative functions in print media, creative design, promotional event and exhibition planning, website design and development and market research. The primary objective is to form an integrated business network between companies in Asia with those in Australia to seek new...
OUR UNIQUE ADVANTAGES
- Multicultural Marketing- Multicultural Strategic Planning
- Multicultural Web Marketing
- Print Media Marketing
- Multicultural Target Marketing
- Asia Web Marketing
CONTACT US
Address: Suite 9, 6-8 Pacific HighwaySt. Leonards NSW 2065
Tel: (02) 9439 4943
Fax: (02) 8569 0653
Multicultura Marketing Briefing: Different Chinese Communities in Australia
Multicultural Marketing Briefing: Different Chinese Communities in Australia.
It is often a big surprise when we tell our clients that there are more than 100 dialects accounted for in China, the actual number can be much more than that, with some linguistic experts predict more than 300 dialects are used in China, some villages have hardly changed over the past centuries, and they still retain the very original language they have used for many centuries.
Luckily for multicultural marketing advertisers in Australia, you do not need to worry that much, as the Chinese communities in Australia tend to be more refined to certain communities.
But each community is very different from one another, and never generalize them into the same group.
Hong Kong Chinese - Hong Kong migrants arrived in Australia back in early 1980s, and was once the single largest Chinese community in Australia.
They use mainly Cantonese with some using Hakka as well - Cantonese was very popular in Australia until around 10 years ago when Mandarin speakers arrived from China eventually outgrown Cantonese speakers in Australia.
These days, many Hong Kong migrants also speak Mandarin, but if you can find someone to communicate with them in Cantonese, it is often a big plus.
Taiwanese Migrants - Taiwanese migrants arrived in Australia around 6 to 8 years later than Hong Kong migrants - they started arriving in big numbers in the late 1980s and early 1990s, after the economic miracle in Taiwan.
A large number of Taiwanese reside in Queensland, one reason being majority of Taiwanese migrants have arrived from Southern Taiwan, with a similar climate as in Queensland.
Taiwanese migrants uses Mandarin and Hokkien (they call it Taiwanese), which is also a very common dialect used in South East Asia.
Both Hong Kong and Taiwanese migrants uses traditional Chinese for written communications, it is important to produce marketing materials in Traditional Chinese if you intend to reach these target markets.