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- >> In October 2010, The Chinese Investor magazine co-operated with Trading & Investing Seminars & Expo in putting together a dedicated investor seminar in Chinese
OUR UNIQUE ADVANTAGES
- Multicultural Marketing- Multicultural Strategic Planning
- Multicultural Web Marketing
- Print Media Marketing
- Multicultural Target Marketing
- Asia Web Marketing
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Address: Suite 9, 6-8 Pacific HighwaySt. Leonards NSW 2065
Tel: (02) 9439 4943
Fax: (02) 8569 0653
Multicultural Marketing Case Study: China Century Capital
About The Client: China Century Capital is a listed investment company with focus in investing in assets in China or Sino-Australian businesses.
Client’s Demands: The company was looking for a marketing consultancy specialist in assisting them to raise capital during the Pre-IPO and IPO period, as well as create public awareness about this investment opportunity.
Our Solutions:
There is a lot of investment interest from both Australian and Australian Asian Investors in this particular investment opportunity. We have conducted a number of marketing campaigns to support the company:
• Press Releases both in English & Chinese
• Ad Design
• Press Releases Distribution on various Asian Newspapers in Australia
• Extensive Web Marketing promoting the offer on different Asian websites
• Target Marketing – Individual Investors and Institutions
• eDM to investors and media professionals
• Blogs – Posting news and press releases on various Blogs
• Regular Management Interviews in Chinese & English to discuss about the investment projects in its portfolio
• Search Engine Optimization
• Chinese language website and updates
• Chinese Interviews in Chinese venture capital associations
China Century Capital is only one of the many clients in the financial services industry that has seen value in reaching out to both Asian investors in Australia and in international markets.
Chinese investors in Australia is the single fastest growing segment of investors, it is now becoming a very large investor community as well as increasingly wealthy. Their appetite towards investment is also very high due to decades of wealth accumulation, however, due to language and cultural barriers – sometimes it is very difficult for companies to reach these investors.
Combining our expertise in multicultural marketing and multicultural knowledge, we are able to provide a variety of reports and press releases to support our clients and this has generated substantial interest from both media and investors.